Resources

Chris Brogan is on one of those people who Just.Gets.It.

He understands social media, and he knows how it works best and when. If you don’t read his blog, then today would be a good time to start.

There is tons of information there, but this little e-book is a good place to start if you want to learn more about how social media should fit into your working like. It’s only 6 pages long, but packed for impact. Download it here.

Guess what? Conventional, in your face advertising no longer works. See this slide show to understand why, and how you can use Buzz to spread your message. Really, there is no other way.

If you are at all interested in marketing, and the place of the brand in an online world of communication, best you view this presentation.

Another good presentation re Web 2.0. Good examples and case studies help drive the message home.

A presentation given at the Social Network World Forum in London, 9 March 2009. The topic was about justifying social media spend in a recession to ‘internal clients’. Brilliant.

An excellent presentation showing why social media matters - simple, clear…one to pass on.

An excellent introduction to the metrics of Social Media. The presentation is a it out of date, but nevertheless relevant.

I suggest you download it so you can read the text better.