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Introduction to Social Media
What is social media? An e-book from iCrossing (free, .pdf download)
The Essential Guide to Social Media by Brian Solis. An executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing
Getting to First Base: A Social Media Marketing Playbook. If you’re a marketer in a company, agency or small business, this book will tell you how to market products and services through social media channels like blogs, podcasts and Facebook. [$29, instant download]
Social Media Liabilities In The Enterprise As organizations evaluate whether to implement social media, the potential liabilities of employees utilizing these media must be considered and compliance policies must be enacted. This paper highlights some of the liabilities organizations must consider when designing social media usage policies and how organizations can attempt to ensure employees are following these policies.
